Connecting the world with tomorrow Group strategy

“Connecting the world with tomorrow” as one of the world’s leading airport operators

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Fraport.2030

Our corporate group’s Fraport.2030 strategy contains fundamental decisions on the direction in which we want to head. It is aimed at sustainably safeguarding the future and profitably growing our business. In addition to pointing the way for the long-term development of our business, the new Fraport.2030 group strategy also addresses the changed expectations that customers have of the products and services of a globally leading airport operator. We therefore regard it as a shared, overarching task to ensure a pleasant passenger journey for our customers.

This goal is reflected in our three main strategic priorities: growth and sustainability, innovation and efficiency, and being an employer of choice. Our group’s further cultural evolution will also play an important role in attaining our strategic aims while emphasizing the strategic dimension of working together within our mission.

In response to political, economic, and societal trends, the aviation industry is continuing to evolve. More than ever before, customers expect airport operators to have outstanding infrastructure with exacting standards of security, efficient and digitalized processes, and convincing products and services.

Society, investors, and policymakers are also stepping up their demands for our industry to make tangible contributions to protecting the climate and environment.

Last but not least, there is a dramatic shortage of workers across all roles and qualifications, and airport operators in particular are impacted by this. The resulting strategic challenges make it necessary to update the group’s strategy. With Fraport.2030 we are therefore laying the groundwork for addressing future strategic challenges, seizing opportunities, and ensuring our enterprise’s future readiness.

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Fraport.2030

The realignment of our group strategy includes the introduction of a new corporate slogan: “Connecting the world with tomorrow”. It reflects the shift in our group strategy and provides a new emotional umbrella for it.

Serving as a mission statement, the slogan constitutes a pledge that clearly and memorably reflects our commitment. Its language, message, and visual design highlight the Fraport Group’s values and international identity.

We are pursuing three clearly defined strategic priorities with the Fraport.2030 strategy for ensuring the group’s future viability. By defining these focuses for our long-term corporate development, we are making it clear that we don’t regard growth and sustainability as contradictory aims but rather as inseparable prerequisites for our future success.

For us, sustainability is synonymous with future viability. Beyond this, we place great store in innovations for pleasing our customers and driving our business forward.

The single most vital ingredient for achieving our strategic goals, of course, is and will remain our employees, backed by ongoing efforts to attract new talent to us as an employer of choice.

Growth and sustainability

In 2030 ...​

  • …we will be the company with the world’s best know-how for operating climate-friendly airports.
  • …we will be financially successful, robust, and stable, and grow profitably.
  • …we will have successfully expanded our international business.
  • …we will act sustainably and see ourselves as part of each region in which we operate.
Efficiency and innovation

In 2030...​

  • …we will convince our customers across all categories with our products, services, and effective innovations.
  • …passengers at all of our airports will be delighted with our excellent service and quality.
  • …we will have smooth, frictionless processes and therefore work much more efficiently.
Employer of choice

In 2030...​

  • …we will be a truly international group, which will be expressed in our culture, mindset, and sharing of skills and knowledge.
  • …we will rank among the most attractive employers in the aviation business.
  • …we will have a management culture that is based on mutual trust, encourages curiosity, and rewards performance.
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Compliance with the law and all relevant rules and regulations is our company’s top priority. The diversity of our employees, customers and business partners underscores our success and potential for ongoing growth.

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